59 min
 
Handout: http://bit.ly/46GsBTV
 
During this presentation, Manfredo Thibau, MBA, will discuss Value vs. Price. After this presentation the viewer should be able to:
 
-Understand the concept of value and price
 
-Recall the risks of competing on price alone

-Be familiar with value-based selling
 
-Understand the 10 tips for communicating value.