Marketing & Business

Marketing & Business

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Marketing & Business
  • Marketing Your Hormone Practice

    Run Time: 39 minutes
    Download Handout: https://bit.ly/49HiSuX

    During this presentation, PCCA's Director of Member Engagement, Erin Michael discusses marketing your hormone practice. After watching this presentation, the viewer should be able to:

    - Identify your SMART goals
    - Commit to your goa...

  • Marketing Your Competitive Advantage

    Run Time: 29 minutes
    Download Handout: https://bit.ly/47w6m04

    During this marketing presentation, PCCA’s Director of Member Engagement, Erin Michael will share the importance of learning about the practitioner and their staff, how to communicate why practitioners should partner with you, and way...

  • What Works for Me How We Grew Our Pharmacy’s Hormone Practice

    Run Time: 29 minutes
    Download Handout: https://bit.ly/47AHVih

    PCCA member Chris Cox shares how he markets his hormone business in his local Utah community. He discusses the importance of developing relationships with practitioners and taking advantage of PCCA’s educational offerings to help show...

  • *NEW* Hormones and Weight Loss

    Run Time: 1 hour 19 minutes
    Download Handout: https://bit.ly/3sB2TyI

    During this presentation, Dr. Pam Smith will discuss the role that insulin regulation plays in weight management. She will explore the part that progesterone, testosterone, and estrogen play in weight control. Lastly, Dr. Smith...

  • What Works for Me: How I Market LDN to Practitioners

    Run time: 1 hour 6 minutes
    Download handout: https://bit.ly/3Ij3oBP

    During this presentation, PCCA members Katie Lewis, Stacy Hightower, and Michael Stevelman will share what works for them when marketing LDN to practitioners.

  • PCCA Bases and How to Market

    Run Time: 47 minutes
    Download Handout: https://bit.ly/3I9Q1DL

    During this presentation, PCCA's Clinical Compounding Pharmacist, Mark Gonzalez as he discusses PCCA bases and how to market. After watching this presentation, the viewer should be able to:

    - Review PCCA bases and resources
    - Discus...

  • Am I Making a Claim?

    Run Time: 47 minutes
    Download Handout: https://bit.ly/3wsAxs9

    During this presentation, PCCA's Director of Marketing, Ethan Shinogle as he discusses how to avoid making claims in your advertising.

  • Psychiatry Formulas and Marketing

    Run Time: 20 minutes
    Download Handout: https://bit.ly/3wq1w7w

  • Using PCCA Science to Market to Practitioners

    Run Time: 29 minutes
    Download Handout: https://bit.ly/3OStMpL

  • Customer Service (CS) vs. Customer Experience (CX)

    Run Time: 1 hour 34 minutes
    Download Handout: https://bit.ly/3uU2Uib

    During this presentation, PCCA's Director of Member Engagement, Erin Michael discusses customer service versus customer experience. After watching this presentation, the viewer should be able to:

    - Clearly define and understa...

  • Veterinary Formulas and Marketing

    Run Time: 1 hour 7 minutes
    Download Handout: https://bit.ly/3wq1w7w

    During this presentation, PCCA's Clinical Compounding Pharmacist, Mark Gonzalez discusses using veterinary formulas and marketing. After watching this presentation, the viewer should be able to:

    - Discuss what marketing is and...

  • Member Panel: Creating a Presence/Engaging with Practitioners on LinkedIn

    Run Time: 57 minutes
    Download Handout: https://bit.ly/3STmgvM

  • Human Marketing FTW: How Scrappy Marketers Are Making a BIG Impact

    Run Time: 1 hour 5 minutes
    Download Handout: https://bit.ly/4bOwiXU

    During this presentation, Tim Hines discusses human marketing. After watching this presentation, the viewer should be able to:

    - Grasp the human marketing evolution
    - How to harness a scrappy mindset
    - Humanistic tactics you c...

  • Raving Fans Secrets: Patient Follow-Up Program

  • Digital Marketing Strategies that Drive Your Success

  • Ways You Can Innovate & Grow Your Business

    Run time: 1 hour 22 minutes
    Download handout:https://bit.ly/3vrTw0r

    Join Bryan Prescott, Andrea Branvold, and Erin Michael for this discussion regarding ways to innovate, grow, and succeed when running a compounding pharmacy. They recap personal experiences, tips they've picked up, and how they'...

  • How to Become a Compounding Marketing Expert

    Run time: 43 minutes
    Download handout: https://bit.ly/33B0TGG

    In this lecture, Mark Gonzalez, PharmD, Clinical Compounding Pharmacist at PCCA, discusses how all compounding pharmacists can become marketing experts. He goes over best practices when forming a marketing plan, how to deal with a bus...

  • Managing Your Marketer - Part 2: Compensation & Training

    Run time: 1 hour 15 minutes
    Download handout: https://bit.ly/2EdVYSG

    Part 2 of this series delves into the most common questions we get asked regarding sales reps, like “What do I pay them?” and “How do I know what they are doing when they aren’t in the pharmacy?” Bryan and Erin as share example...

  • Managing Your Marketer - Part 1: Hiring and Training

    Run time: 1 hour 25 minutes
    Download Handout: https://bit.ly/2Dihoxy

    Are you thinking about hiring a new sales rep for your pharmacy but not sure how to find the best one? During this video, designed for owners and managers, PCCA Outside Sales Director Erin Michael, MBA, MS, CPhT, and PCCA Direc...

  • How to Hire the Right People the First Time

    Runtime: 1 hour 16 minutes
    Download handout: https://bit.ly/37RjWh2

    Are you having trouble hiring?

    Are you having trouble hiring the right
    people?

    Join PCCA Human Resources Manager Grace Stephens as she
    covers the following hot topics in recruiting:
    • How to write a compelling job description...

  • Protecting Your Revenue Streams During the COVID-19 Crisis

    Download Handouts: https://bit.ly/2Kw2UKE
    Run Time: 1 hour

    Are you concerned about how you will manage your expenses and payroll through 2020? Do you want strategies to minimize the financial impact on your pharmacy?
    Join PCCA’s Director of Business Coaching Services Bryan Prescott, PharmD, MBA,...

  • Building Employee Retention & Trust Via 1-to-1 Leadership

    Download Handout: https://bit.ly/2AHnp1V

    Regular 1-to-1 meetings between owners/managers and staff are vital to the success of your respective roles within the pharmacy. PCCA Vice President of Public Affairs, Communications, Education and Human Resources Lizzie Harbin geared this presentation to...

  • Maximizing the Resources at Your Fingertips

    Download Handouts: http://bit.ly/2GAixwT
    Run Time: 46 Minutes

    Do you know all the tools you have access to via the Members-Only Website? This site contains so much valuable information; however, we have found that many members don’t know what all they have access to. We want to be sure you’re ta...

  • Power Hour-2022-12-December - Setting Goals and Planning for a New Year

    Original air date: 12/07/2022
    Download MP3: https://bit.ly/3Y1QsXA

    Matt Lester, RPh, PCCA’s Newest Clinical Compounding Pharmacist, will join Erin and Ethan to share his unique perspective on setting pharmacy goals and planning for a new year. Prior to Matt joining PCCA, he led pharmacy operat...