Original air date: 09/07/2022
Download MP3: https://bit.ly/3Qwmcze

Have you ever wondered how organizations, large and small, develop their brands? Have you explored the value a well built brand can bring to your pharmacy? Kim Speairs, PCCA’s Director of Corporate Communication and advertising expert, joins the Power Hour team to discuss how small business develop brands that win. We’ll explore:

• What branding truly is
• The value of a well-executed brand
• How to conduct your own brand audit
• Three important pieces of your brand