Original Air Date: 09/01/2021
Download MP3: https://bit.ly/3jCdXUQ

The world of social media marketing is much broader than Facebook, and growth-oriented compounding pharmacies are turning to LinkedIn as a next step. The Power Hour team is joined by Sonia Rafeh, Director of Business Development, and Peter Koshland, PharmD, CEO and head pharmacist at Koshland Pharm in San Francisco, California, to share how LinkedIn is a key part of their growth strategy.

Topics covered:
- How LinkedIn differs from other social media platforms
- Practitioner engagement through LinkedIn
- Planning and sourcing successful content
- Maintaining consistent messaging in your marketing efforts