Run time: 43 minutes
Original air date: 01/06/2021
Download MP3: https://bit.ly/3om9Hsv

Happy 2021 from PCCA’s Marketing & Sales Power Hour team! We’re here to help you get focused on efforts to grow your business in the New Year.

Dawn Ipsen, PharmD, FACA, FACVP, owner and pharmacist of Kusler’s Compounding Pharmacy in Snohomish, Washington, and Clark's Compounding Pharmacy in Bellevue, Washington, will be our special guest this Wednesday. The marketing of compounding pharmacy changed dramatically throughout 2020 and many of these market shifts look to continue in 2021. Dawn successfully navigated this new normal by adjusting efforts in real time, leveraging digital opportunities and her drive to succeed. We’ll discuss her major lessons learned from 2020, the tactics that helped her grow, and what she has planned for sales and marketing in 2021.