1 Hours 12 min

Handout: http://bit.ly/4kH55dG

During this presentation, Mark Gonzalez, PharmD, will discuss the importance of marketing, hot topics in compounding pharmacy, and how to market anhydrous systems. After this presentation the viewer should be able to:
 
-Understand the difference between hot topics vs. hot trends.
-Recall the different ways to market your pharmacy.
-Recall the different ways to market anhydrous systems. 
-Be familiar with the relationship between marketing and relationships.
-Know that the sale of product is a byproduct of the relationship you build.